Sony makes huge change - adds BRAVIA

Sony makes huge change - adds BRAVIA

08/23/05 | by Anthony D. Coppedge [mail] | Categories: Announcements

If I mentioned that I like Sony TV sets, you might say, "Yeah, I like the Trinitron, too". Sony branded Trinitron as the top-quality TV set back in the late 80's and it has been a powerhouse ever since.

Now, with technology changed more rapidly than ever and flat-panel TV's growing at over 55% per year, Sony needed a way to re-brand itself. Already dominant in the high-end professional LCD monitor line with their LUMA Series, Sony made a major move when they announced the new consumer-oriented BRAVIA line.

From this point forward, Sony high-definition flat-panel LCD TVs in North America will carry the BRAVIA logo. The first models to carry this new sub-brand will be five LCD TVs ranging in screen sizes from 26- to 40-inches.

BRAVIA, short for "Best Resolution Audio Video Integrated Architecture," is affixed to Sony's latest LCD flat-panel product line, including soon to be announced models.

Sony hopes BRAVIA will be for LCD TV's what Trinitron has meant for their CRT (tube) TV line. It's smart of Sony to re-invent themselves in this exploding market. My own question is: what took them this long?

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My name is Anthony D. Coppedge. I'm a follower of Jesus and I help ministries leverage technology and communicate with a digitally-infused culture. I'm passionate about this, so that makes me a Technology & Communications Evangelist.

To find out more about me, feel free to download my resumé.
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I attend and volunteer at Gateway Church in Southlake, TX and love it!

If I'm not at Gateway during a weekend, it's probably because I'm consulting with other churches across North America. I love what I do!

My consulting with churches is usually (but not always) based either on weekend trips, training staff & volunteers or on projects for technology design or upgrades. Most importantly, I love to equip, challenge and encourage the leaders and volunteers of the churches I'm privileged to work with.

It's not about the tech; it's about the people.
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About Anthony Coppedge

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I'm a church media consultant, author, speaker and technology geek. I have been or currently am a featured columnist for Church Production Magazine, Worship Facilities Magazine, Outreach Magazine, Technologies for Worship Magazine, Religious Product News, Christian AV Magazine, Sound and Video Contractor and Lifeway.com's Technology Channel. I also write sporadically for other secular and Christian publications.

I am also an Adjunct Faculty member and instructor for ICIA (International Communications Industry Association) as well as an instructor and on the Technical Advisory Board for the Worship Facilities Expo and MinistryTech.

Anthony Coppedge Consulting is a firm dedicated to helping churches think, plan and embrace a holistic media and communications mindset.

Myers Briggs: ENTJ
That explains a lot. ;)

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